As we move into the second half of the year, 1220 Exhibits has been in full swing of promoting and adhering to the marketing plan, “It’s Time.” “It’s Time…for 1220″ means it’s time for you to choose 1220 to make your vision a reality. Playing off of the time theme, we are using clocks in marketing materials and promotions. The campaign has proven very successful and we encourage our employees to take pictures of museums they visit to align with another campaign theme, “It’s Time…to visit Museums.” In the next several months, we will convene to brainstorm ideas for a new campaign. Yearly marketing campaigns are important to get your name re-established in the consumer’s mind and to sell them a new message. Creating a marketing plan will take months to fine tune the message and promotional pieces. Every word will be examined to ensure our message is fresh and enticing but also aligns with company values.

In addition to a yearly marketing campaign, we are in the midst of rebranding the company website and proposal information. We have been working on these for several months to give everything a fresh, updated and unified look. Our website is old and doesn’t convey the message we want to send to potential clients. Our new website is more user friendly and shows clients who we are at first glance. Like some companies who need rebranding to update their look and message to consumers, we needed to change our audience perception to coincide with our new marketing messages. We are thrilled with the direction it is headed in and can’t wait for it to go live.