Building on the iconic whiskey barrel design, the Jack Daniel’s Visitor Center reimagined the White Rabbit Bottle Shop and engaged 1220 Exhibits to bring their concept to life. The shop, renowned for its wood-cured barrels, now features charred cypress cured for 42 days, creating an authentic Jack Daniel’s ambiance. Visitors are welcomed by a striking bottle wall composed of 2,000 bottles, with 900 illuminated to form an image of Daniel’s face. Display walls, adorned with charred cypress slats, frame a video wall, while eight glass vitrines with steel bases showcase the evolution of Jack Daniel’s bottles.
The retail space is outfitted with three walls of white oak shelves, accented by LED strip lighting and raised maple letters. Informational videos play on flat-screen monitors encased within half whiskey barrels. Additionally, 1220’s Scenic department crafted dimensional and flat Jack Daniel’s logos in aluminum, seamlessly blending with the rustic aesthetic. 1220 meticulously installed each exhibit element in the White Rabbit Bottle Shop, ensuring a flawless finish.
