The in-house interactives studio allows for the prototyping and testing of new interactive designs, technologies, and ideas during intensive research and a development phase to ensure that the final product meets the unique needs of each design.Thorough investigation helps the team find the most economical and durable solution to each interactive need and fully explores the use of materials, technology, and interactivity. Proper testing seeks out durability, comprehension, and ease of use by the desired audience as well as potential pinch points and ADA compliance. As needed, test groups are brought to 1220’s production facility to assist in testing and proof of concept.